GREATLY EXAGGERATED

By now you've surely heard that ace abs authority John Basedow, ubiquitous thanks to his "Fitness Made Simple" ads all over cable television, was lost in Phuket, Thailand in the Indian Ocean tsunami. The commercials have continued to air and there were no news stories (how much of a mention would he rate, anyway?), but this highly professional press release went unrebutted — so I figured it was real. Until today. Here's a special announcement from Basedow's website:

You've gotta love how he denies the rumors of his death and pitches his next informercial in the same breath. So John Basedow lives to film another TV spot. Good for him, I guess.

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posted by WWB at 4:28 PM |