IN THE COMPANY OF BLOGGERS

Conservative bloggers scored their biggest takedown in helping him tarnish his twighlight years at CBS. But in the New York Times, Jacques Steinberg reports that Dan Rather's surrender to the blogosphere may become total:

Mr. Rather also said that in April, in anticipation of what seemed to be his imminent departure from CBS, he had formed a company — he named it News and Guts, in a nod to what he considers the pillars of his professional life — through which he plans to create several other journalism ventures, including, perhaps, a blog. (Though he has not yet settled on a title, he says he has ruled out one: "I'd Rather Say This.")

Whether he writes it, or opens comments, or if this happens at all, remains to be seen. And he'd be in good company — the victim of the liberal blogosphere's biggest takedown has been blogging constantly since the first few months after his exposure.

Can a Trent Lott blog be far behind?

P.S. — On a related note, Brian Stelter floats a juicy email from an apparent industry insider suggesting Rather's other business opportunity, a program on Mark Cuban's little-seen HDNet, might be a huge mistake. If true, it would be in good company — Cuban's other main property is in crisis-control mode right now, too.

Update — My former colleague Danny Glover had pretty much the same reaction ... and goes further: "Now if Sen. Trent Lott, R-Miss., would give blogging some thought, that would be real progress. If you're reading, senator, consider this an invitation to start your blogging journey with a guest entry at Beltway Blogroll."

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posted by WWB at 9:29 PM |